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Bådkanalen.dk is a fun-project I worked on myself, a platform to elevate the user experience, evolving around selling and buying boats. Building a big project like this took a lot of work and ultimately had to keep it as a fun side project.
As a digital designer I wanted to create an exciting project focused on elevating peoples online presence, through an intuitive website and user interface (UI) design.
My initial goal was clear: to create a modern, easy-to-use marketplace website that effectively showcases the users boat(s), condition, and offerings while providing an exceptional user experience.
To create this project, I embarked on a crazy fun phase of discovering the brand identity, target audience and goals of the platform. Understand the market and the user experience was a key factor to shaping the design approach and creating a solution that I and hopefully the end-user was happy with.
navigation and concise content. I incorporated interactive elements, such as animated graphics and user testimonials, to highlight the platform's features and credibility.
Through careful consideration of user flows and interaction patterns, I ensured that each UI element was purposefully designed to improve usability and encourage exploration. From simplified navigation menus to interactive search filters and call-to-action buttons, the UI is optimized to easily guide users through the marketplace and facilitate boat transactions.
In conclusion, the website design and user interface (UI) created not only met but exceeded the initial objective and plans I had. By combining creativity with functionality, I created a digital experience that not only reflected Bådkanalen's essence but also empowered users to connect with each other through chat, driving engagement and promoting growth on the online boat marketplace.
